Let’s get real…
One of the biggest reasons people struggle to attract clients on social media is because their niche isn’t clear.
They post content.
They show up daily.
But their message is all over the place.
If your audience doesn’t know what you do or who you help, it’s going to be hard to get the right people reaching out to work with you.
That’s the problem.
Now here’s the fix…
The “Who-What-Why-Without” Formula
This is the simplest niche formula I’ve ever used.
It gets straight to the point.
It stops the scroll.
And it shows people exactly how you help.
Here it is:
I help [WHO] to [WHAT] so they can [WHY]… without [OBSTACLE they want to avoid].
That’s your niche in one sentence.
✅ WHO – The person you help
✅ WHAT – The result you help them get
✅ WHY – The benefit they want most
✅ WITHOUT – The thing they want to avoid
Here are a few examples:
👉 I help online coaches & course creators attract clients on social media… without confusion, overwhelm, or tech headaches.
👉 I help stay-at-home moms launch a profitable online business… without sacrificing family time.
👉 I help health coaches get consistent clients using content & DMs… without running ads or using complicated funnels.
You see how clear that is?
It cuts through the noise.
It builds trust fast.
It gets people thinking, “That’s exactly what I need.”
Use This Prompt to Get Your Answer from ChatGPT
Want to come up with your own version?
Copy and paste this into ChatGPT:
I want to clarify my niche using the ‘Who-What-Why-Without’ formula. Please help me fill in the blanks:
I help [WHO] to [WHAT] so they can [WHY]… without [WITHOUT].
Ask me the questions you need to ask to complete the sentence, and then generate 3 strong versions for me to choose from.
Simple.
Smart.
Effective.
What’s Next?
If you want to use AI the right way to create content, start conversations, and get clients without sounding like everyone else…
Grab your free access to the Smart Social Sales AI Vault.
Inside, you’ll get:
✅ My Brand Voice Prompt
✅ 13-minute video showing you how to make ChatGPT sound like you
✅ Dozens of plug-and-play prompts that turn your ideas into real results
🎯 Access it here: https://ai.smartsocialsales.com/vault
And come join the Smart Social Sales Community for more free trainings, ideas, and support.
Let’s get your message clear so the right people start coming to you.
You’ve got this.
~ Gavin
