Most people type into ChatGPT:
“Write a post about <topic>.”
Where <topic> is whatever the subject they want to write the post about.
Then hit enter and hope for something magical.
But what they get back usually sounds robotic, bland, and nothing like them.
It happens because ChatGPT isn’t a mind reader. It needs more than a vague prompt to create something that connects with your audience.
You’re Not Giving ChatGPT What It Needs
ChatGPT works best when you treat it like a partner.
Give it clear instructions and it can create magic. Give it a vague prompt and it’ll churn out something forgettable.
That’s why so much AI content feels off.
It’s not about the tool. It’s about the prompt.
Generic Content Kills Connection
When content doesn’t sound real or personal, people stop paying attention.
They scroll past. They disengage.
Your voice, your energy, your style… those are the things that connect. If those are missing, the message gets lost.
And in today’s world, connection matters more than ever.
Add Context, Not Just Commands
If you want ChatGPT to create content that sounds like you and connects with your audience, you need to add context.
Here’s what to include in your prompts:
✅ Who is this for? Be specific about your audience.
✅ What do you want them to feel or do? Clarity creates connection.
✅ What’s the goal? (Inspire, educate, engage, start a conversation?)
✅ What platform is it for? Posts, captions, blogs, emails… they all need different tones.
✅ What style or tone fits best? (Bold, casual, punchy, emotional?)
This changes everything. Content goes from flat to powerful, from generic to gold.
Use This Prompt Instead
Here’s a plug-and-play style prompt you can drop into ChatGPT right now:
“Write a [short social media post / email / caption] about [TOPIC] for an audience of [WHO IT’S FOR]. The goal is to [GOAL – e.g., inspire, educate, get DMs]. Make it sound [STYLE – e.g., friendly, bold, punchy, emotional] and end with a simple call to action like [CTA – e.g., ‘comment below’ or ‘DM me to learn more’].”
Example Prompt in Action
Here’s what it looks like in action:
“Write a short Facebook post about niching down for an audience of overwhelmed online coaches. The goal is to help them realize that picking a clear niche will actually make content creation and client attraction easier. Make it sound clear, confident, and motivational, and end with a call to action: ‘Comment below with the niche you’re leaning toward.’”
The results from this kind of prompt are clearer, stronger, and much more aligned with your brand.
Final Thoughts
AI can’t replace your voice… (yet) but it can amplify it.
When you guide it with the right inputs, it gives you content that works.
When you skip the details, you end up sounding like everyone else.
This one simple tweak makes a big difference in how your content lands.
What’s Next?
If you want to start creating high-converting content using ChatGPT… without losing your personality or sounding like a robot… go grab your free copy of the Smart Social Sales AI Vault.
Inside, you’ll find:
✅ The Brand Voice Prompt
✅ A 13-minute video showing you how to train ChatGPT to sound like you
✅ Dozens of plug-and-play prompts to create better content, faster
🎯 Grab it here: https://ai.smartsocialsales.com/vault
Let’s simplify your content creation… and make it sound more like you again.
You’ve got this.
~ Gavin
